Glasses Online

The FINANCIAL — Oversized glasses, glasses decorated with different materials, and in different bright colours are the main trends for sunglasses in 2010 say leading opticians in Georgia Roniko and Kenari. The most popular brand is Ray-Ban, the sales of which peaked in Georgia in 2009 when 3,000 were sold.

“At present the fashion has gone back to the 50s and 60s: round, so-called John Lennon glasses, the style of the Blues Brothers and Aviators. As well as these a variety of multi-coloured, blazing and combined material glasses are in fashion,” says Roland Javakhia, General Director of Roniko.

“Together with oversized glasses, and those decorated with different combined materials, great attention is being paid to high-quality lenses,” he adds.

“As well as the massive-shaped glasses, small sized classic models are also in style. The shape has never been as varied as it is this year,” says Mary Kvelashvili, Marketing Manager of Kenari.

“This year active, bright colours dominate in the new collections of famous designers. However classic shades such as black, brown and beige never go out of style, and it is worth mentioning that they usually show the best sales too,” she adds.
 
“The priority in choosing the material of glasses is given to light high-tech materials such as acetate, titanium and aluminium,” says Kvelashvili.

“The main function of glasses is to protect the eyes from ultra-violet rays and to be comfortable for the individual, only after that do style and fashion come in to the equation.

For the past ten years glasses having gradually been moving away from their core function and have been adopted instead as an item of jewellery,” says Javakhia.

“The main determining factor when choosing a frame is to consider the sizes and distance between centres, these are the main criteria, other factors are less important and the individual can choose the shape he/she prefers and which suits them best,” says Javakhia.

Roniko reported a 30% decrease in total sales in the year 2009 compared to previous years. In low price frames, up to 100 GEL and in terms of actual lenses the company saw a serious increase in sales. The best sold were Gemini brand frames.

However, high price glasses could not compete and due to this fact Roniko saw a decrease in their sales.

Kenari declared that despite the economic crisis, the company showed a 7% increase in sales. Kvelashvili mentioned that the activity of Kenari 1+1 together with their loyal customers kept their sales fresh.

Out of the high-price collection the lead brand is Ray-Ban and its model Aviator. Roniko, as the official representative of Ray-Ban in Georgia, reported 3,000 unit sales in Georgia in 2009.

“The most popular brands for sunglasses are FERRE, Silhouette and Ray-Ban, their sales are equal at Kenari. In terms of prescription glasses the leader is Silhouette. Moreover, it is remarkable that our indicator is as close as it is to European indicators,” says Kvelashvili.

“Roniko has direct contact with its suppliers. We work without an intermediary, we are first-tier customers for the companies that are selling glasses, due to this fact we offer better prices to customers than other European countries that do business via an intermediary,” says Javakhia.

Both companies said that at present customers the sales of glasses are exceeding the sales of contact lenses. However, the tendencies and sales in lenses are increasing every day.

Javakhia says that in Georgia 70% of the population have a problem with their vision caused by pressure on the eyes, either from ecology or daily lifestyle, however out of that number less than 15% wear glasses. He says that this is due to stereotypes and people being shy of wearing glasses, due to this fact for some people contact lenses are the best alternative.

“At present there is more demand for glasses, however, day by day the sales of contact lenses increase. The fact is that for most people it is much comfortable to use lenses than wear glasses,” says Javakhia.

Kvelashvili says that like the tendency throughout the world in the Kenari chain the sales of optic glasses are considerably higher than the sales of contact lenses and explains it by the fact that there is a wider range of choice for optic glasses than lenses.
 
“We enrich our portfolio annually. For example, starting from February we introduced a new variety of contact lenses from Maxima Optics. That is a British company with a very interesting product and price range,” says Javakhia.

Kvelashvili says that Kenari offers anti reflective lenses and Ciba Vision contact lenses for astigmatic seeing.

“Contact lenses are not a substitute for glasses. They are alternative methods of correction, that compared to glasses have a wide range of advantages. Moreover, there are even cases where the correction of a defect in vision can only be achieved by using lenses,” she says.

“In previous years there was a tendency for the best lenses to be of 1 year usage; but now in the whole world as well as in Georgia the higher quality lenses are for 1 month or 1 day usage.

Short term usage of contact lenses is better for reasons of hygiene. We offer a variety of new generation high quality contact lenses from the world’s leader Ciba Vision, like AirOptx, Night&Day, and FreshLook,” says Javakhia.

“In Georgia coloured contact lenses are very popular especially in youngsters. Due to the fact that most Georgians are brown eye-coloured, when choosing lenses they generally prefer green, grey and blue colours,” says Kvelashvili.

To wear clothing with spring and summer fashion, you have to have a pair of prescription sunglasses! In the wardrobe, the reluctance of men and women behind the trends of today will be releasing a dedicated space for storage of him (her) and sunglasses baby, when you go out or wear out one in front of, or pinned to your chest, or cover their heads.

Opticians has nothing to do with vision

Occurs when the contact lenses, short-sighted person had been ecstatic, competing out of the shackles of glasses frame, defected to “stealth” away, so that the framework of a good opticians panic. Now, with the changes in technology and design concepts, the framework also highlights the beauty of the function of glasses, fashion face, not only to reclaim a large refractive errors of the customers, but also attract a lot of good eyes. Lin non-myopic eyes, the famous host, but they put on a framework for glasses, because they do not wear glasses some of Lin looks swollen eyes, glasses can play the role of cover and landscaping.

Myopia Myopia is not wearing sunglasses can be even more popular is to allow opticians have a heart Shu, Nanjing Road, an optical shop manager, told reporters: the original sunglasses only as a decoration store, and now occupy a large area of the pavement, spring and summer season sunglasses sales to account for 20% of the sales do.

Men’s “Sambo” accounted for a

On the health of the importance attached to sunglasses a direct driving force to improve market position. Experts caution are: the ultraviolet rays damage the eye cornea and retina of the culprit, but also lead to cataracts, eye injury in the aging of the important reasons. So, while enjoying the sun wearing sunglasses is essential.

The sunglasses, the “stereotyped image of function” is further win over the people. Jackie Chan, Andy Lau, Jordan Chan, Yi-Xun … … Which star casually into the web page can be found that they wear sunglasses a lot of modeling. Yang Chen said: “I dress requirements are not high, as long as comfortable on it. However, I am demanding watches and sunglasses.” It can be said of today’s stars with a wide range of sunglasses all year round as partners, their behavior will naturally have an impact on their admirers.

The people who do not ever playing it, nor will it beautify sunglasses face, turned a blind eye to improve the role of temperament. Men do not have full-body suit of armor-grade brand name labels, but only the car, table, glasses these “three treasures” well-equipped enough to reveal his identity. They will use a superior sunglasses to express themselves the “solemn,” “confident”, which is the men’s new “decoration” weapon.

Fashion major force in the family

We had often heard of “Le Pen” (Ray-Ban) sunglasses, but also know that it is out of contact lens maker Bausch & Lomb to create the brand; but now we have found to penetrate not only the prescription sunglasses in this category are those opticians action, and apparel brand seems to have become an extension of a key ring, sunglasses have become the main force in the fashion family, like Chanel (CHANEL), Gucci (GUCCI), Christian Dior (ChristianDior), Versace (Versace), Prada (PRADA), Louis Vuitton (LV), Giorgio Armani (GiorgioArmani), El Salvador Ferragamo (SalvatoreFerragamo), Cartier (Cartier), Yves Saint Laurent (YSL), boss

(Boss) and others have sunglasses, and on a quarterly basis will be continuously updated with the clothing, so sunglasses have become more and more concentrated fashion means that the.

The Europe and the United States all these years a big first-line brands enter the China market, but its price should be higher than other brands at least 20% -30%, or even several times, so many people still choose working fine Nojiri, Seiko and other Japanese brands as well as those trendy style, price more moderate brands, such as Louis Koo endorsement of LouisKoo, Ekin Cheng endorsement of Ekin, Simon Yam endorsement of SimonYam, there is St. Paul, Wonder, dolphins, the Philippines and so on Kang.

Sun color worn on the nose

Colorful sun, and now sunglasses as the sun-like colors are gorgeous, with energy and a variety of fashion, but also aroused the interest of people to buy glasses. In 2003, after the big storm blowing light-colored, light-colored sunglasses of this year’s series has added more color, and more shallow, more Refreshing. Pale pink, light gray, pale yellow as main color, blue and, Koshiro, gold and other colors are also fighting this year, Zheng-qi Yan. CHANEL pink this year’s main push, LV showed the light blue, PRADA sunglasses new flaxen been used, giving a return to nature, infinite relaxed feeling. So that the use of light-colored sunglasses, the frequency increased significantly, even without the sun glare, as long as you like, you can frame a light-colored sunglasses on his forehead.

Not only to subvert the traditional colors, as well as style. Many brands are launched this year, very large sunglasses, the kind big enough to cover one half of the face of the prescription sunglasses in the spring and summer fashion show in Europe this year have been so favorable for their models, the latest fashion brands in major conference on frequently turned up since then. Square, diamond, multilateral irregular shape, and even a slight upward tweak corners of the box-shaped design also have baked, plus pearl box, the use of multi-color box, making dark sunglasses have a more modern. PRADA is also designed to overturn the traditional mirror leg, will mirror legs in the bottom, so that those who get to wear comfortable, flat steel material has a light and bright features, lenses and frame surface asymmetry hekou also reveals the designer’s unique creativity .

Fashion is getting the United States, put on sunglasses to you, heartily embracing the sun, treat yourself!

Some people may think that it is extravagant to keep multiple pairs of glasses in order to fit different outfits. However, this phenomenon is quite common in the field of fashionable glasses. During the past two decades, fashion glasses have become all the rage. This popularity is greatly contributed by advancement in glass design. Those clunky frames with thick lenses are no longer available present-time.

Expense can be a common concern to have several pairs of fashionable glasses, which are needed to show appropriate look in different situations. Online shops are great sources of cheap fashionable glasses. These fashionable forward glasses online only cost a fraction of the price of glasses from traditional retail shops.

There are several decisive factors of cheap fashionable glasses from online stores. The internet business model is more efficient than traditional channels. The expense of an online shop is much lower than a land based optical shop. As the beginning of the savings, online shops pass these expense savings onto customers through great discounts.

In addition, online  fashion glasses are also provided in non-label style. Actually, customers can get cheaper glasses with the same quality and fashionable frames which only have no label on them. They just lose the attached name in exchange for much lower prices.

Buying fashion glasses  online also have other benefits. Online buying is always convenient that anytime and anywhere is possible to make an order. If a person has access to the Internet, he can always find any brand of fashionable glasses. Online customers will not be in hurry because of a salesperson leaning over their shoulder and pressuring them. They are needless to leave the house or office and can freely take their time.

Online fashionable glasses never compromise on glass quality and fashion. All options provided by local optical stores are also available from online shops, including UV filtered lens, anti scratch coating, thin lens, lens edge polishing, a hard case, micro fiber polishing cloth and so on.

When you want to buy your glasses from an online store, you will have to do your home work. If you do that, you will be safe. Your homework will include finding a reputable store online and then knowing which glasses you would need. You would also need to do your homework to get cheap glasses. You can not just go to the store and buy whatever they are selling. You would want to save money and for that you would need some research which will let you choose the cheapest item out there. But also be aware of the quality. You should not compromise on the quality of the glasses because your eyes are a sensitive area and you do not want to experiment with them by purchasing the cheap glasses which have poor quality. So the things which you will have to keep in mind are price and quality. You would not want to ignore any one of them.
Another thing which you will have to know before buying the sunglasses online is your pupillary distance measurement. This measurement is important because it will determine which lens you need. If you make a mistake with this measurement, you will get the wrong glasses which will be harmful for your eyes. So make sure that you get this measured from a reputable optometrist. This will be risk free and you will not be getting the wrong lens. Also make sure that you keep this measurement with you because all the online stores will require this measurement. They will not be able to make the right lens for your cheap glasses if you do not have this measurement with you. Read your prescription carefully and note down this number. If you make a mistake, you are going to get every thing wrong.

Another thing which you must take into account while purchasing the cheap glasses online is the frame. You will not be able to see the frame on your face when ordering online. This is a huge problem. The people do not get the idea about the frame until they see it on their own face. What you will have to do is to take a good look at it and try to view it from different angels by rotating the picture. Many websites will allow you to rotate the picture. They will also give you pictures of the frame from different angels and you will be able to get a good idea about how the frame will look on your face. So make sure that you are selecting the right frame according to your face. The right frame for your face will look good on your face and will be comfortable to wear.

Along with the development of economy, the living standard of common people improves. Therefore the requirements of the daily life are higher than before. However the financial crisis makes people the expected future income decline, people have to save money. But the shopping is inevitable, watching the beautiful goods in the shop windows, people all want to go to the department stores and buy all the things they like, but the money they have make it impossible, therefore people who have little money try to buy things as little as possible in order to save money, which is painful. People who spend the money wisely and use the right ways of shopping not only maintain the living standard, but also enjoy more and save more.

Keeping up with the brand as well as saving money seems difficult under the financial crisis, but some common products make it possible, that is why some young people are very interested in the common brands instead of some famous ones. For example, H&M, Gap and Zara have some popular items, there are $3 socks and dress around $ 50. Two girls in the shops of H&M say that five years ago they thought it merely in a garment supermarket, while now it appears to have fair price and brand taste. There are also customers who in the past often went to the advanced brand stores, but recently find that some popular designs are not old-fashion. Now the economic downturn, when catching up with the trend, you should also take the price into consideration.

Under the financial crisis, reducing the times of going out, staying at home for watching TV or playing computer and online shopping becomes more popular to save money. Now, it is time for online shopping. According to a survey, 76% of the people under survey think online shopping is cheaper, 59% think it saves the oil, 55% think it provides more discount. From the above survey, we can see that no matter the cheaper price, saving the oil or more discounts, online shopping saves the money. For example, one university student who recently bought a pair of glasses form Glassesshop.com, an online optical shop, says that the price is much cheaper and it provides more choices. He also says that he cannot afford to buy a pair of glasses in the retail optical shops. There is no doubt that the prosperity of online shopping has certain reasons.

Shopping is a wonderful thing, although under the financial crisis, shopping is not as easy as before, sometimes we cannot buy the things we want just buy what we need, we should learn to spend the money wisely and enjoy the life.